Oh, remember the time when people used to talk about every change on Facebook? Well, it`s back but for Snapchat.
Update
New update has caused more than 30 petitions from angry users on website Change.org, because users are everything but happy. Needless to say, that reviews on the iOS App Store and the Google Play store are not in favor of the new update.
In previous version, all the stories from friends and celebrities were on one page chronologically and brands were separated in another. It was easy to use. You had a choice to decide who´s story you want to see and who you want to avoid.
In the new update, Snapchat changed interface and the stories page. The update has a new „Friends “tab that displays a non- chronological feed, Snaps and Stories are algorithmically ranked based on the users you interact with the most and a new Discover section. mixing articles with contact stories, new public figures stories in discover section.
Advertising
So, Snapchat is selling a new type of ad and lets advertisers pay to push a Story, clearly lots of Snapchat`s revenue is generated from advertising. Also, there are three second adverts before snapchatters are allowed to watch content. So, there are snap ads, sponsored lenses, nationwide sponsored geofilter, snapchat discover, snap to unlock filters, snap to unlock codes, sponsored local geofilters, snapchat influencer partnerships, snapisodes, promoted stories. Great stuff!
Fierce
The Snapchat redesign left many confused. What might be the problem is risk of turning users away. Personally, I skip ads and rather switch app as be forced to watch something. Is someone forgetting that Snapchat users are mainly teens? Or is this TV, but for teens? Are we facing the future?
Anyway, Facebook had the same issues but stayed the course with billions monthly users. What do you think of the Snapchat redesign?
Written by: Bodrozic Tanja
Sources:
https://wallaroomedia.com/snapchat-advertising-cost/
https://www.cnbc.com/2017/11/29/snapchat-redesign-advertiser-reactions.html
https://www.change.org/p/snap-inc-remove-the-new-snapchat-update
Pictures:
https://pixabay.com/en/snapchat-social-media-photograph-1360003/
http://photopin.com/free-photos/snapchat-app
https://pixabay.com/en/apple-watch-tv-tv-screen-monitor-589640/
