A crisis can take a toll on your company and especially if it is a heated crisis on social media. It can affect the image of your brand, shrink your followers on various social networks, cause a lot of negative feedback and comments from your stakeholders and affect your sales and profit. If I could sum up crisis communication on social media in four words, it would be – A LOT OF DRAMA.
Nevertheless, fear nothing, because a successful crisis management on social media can minimize the negative outcomes and raise companies trust and credibility.
On this infographic, you can find rules of crisis management on social media, if you follow them, there is a bigger chance of handling the crisis right as you want it.
Written by Valentina Zajec
Sources:
https://vehrcommunications.com/2016/03/31/dos-and-donts-on-social-media-during-a-crisis/
https://www.boostability.com/the-dos-donts-of-crisis-management
http://www.prnewsonline.com/the-dos-and-donts-of-using-social-media-in-crisis-communications/
https://continuityinsights.com/handling-social-media-in-a-crisis-dos-and-donts/
https://pixabay.com/en/human-google-pinterest-pattern-3175027/
