Press release, press statement, news release or media release – call it what you want, because it’s all basically the same thing.
Press releases are an essential element of any public relations strategy and everyone who works in this kind of business should know what a press release is and how to write it but many of them don’t.
Considering that journalists are flooded with potential stories and pitches on a daily basis, making yours stand out from the pack is crucial.
Here is an infographic that can help you:
Written by Ana Kosović
Sources:
https://www.theguardian.com/small-business-network/2014/jul/14/how-to-write-press-release
https://www.munro.agency/small-business-press-release-guide/
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