Public Relations as a profession evolves with each passing day, perhaps faster than it should, but that’s why it is important to keep up with the trends and with the audineces. Audience of today likes all things short and simple, some don’t have time to read a simple journalist article, not even mentioning watching a 10 minute long video. So why start a blog?
The secret of running a successful blog is in innovations. Each new post should include something never mentioned or done before. Each paragraph should unravel a new small topic of one big topic that is the center of the entire post. If you plan on writing about subject A in first two paragraphs and get started on the subject B in third or fourth paragraph, your audience will lose the attention span or even get bored. Rather make one big paragraph on subject A and then focus on the subject B in the next one.
Regularity is another important aspect that shouldn’t be shoved aside. Sure, you’ll get followers and they will wait for each new post with a bated breath, but if those followers have to wait few days, weeks or even months just to read a new post they will eventually lose patience and come to a conclusion that you gave up on the blog. If you plan to start a blog, be ready to make sacrifices, meaning that you’ll have to sit down and write down a new post for your audience. It may sound like a bore, but once the post reaches a certain amount of people, it will all be worth it.
Another key is freedom. You’re not writing for a serious business newspaper, so you can use words, pictures, videos, links, music, anything that you like and think that would fit the spirit of your blog. Freedom goes hand in hand with an entertainment, so you can make memes, videos, montages and similar things in order to amuse your audience and maybe spark an idea for them to show it to someone else. No fear and let your humour and imagination run wild.
If you consider yourself an impatient person (or if other consider you an impatient person) maybe blog isn’t the best path for you. Followers won’t come the second your publish your very first post. Sure, hashtags and spreading the word on social media will help, but if three or five people viewing your first post don’t satisfy you, perhaps you should reconsider and let someone else run a blog.
Lastly, be creative. Not to mix this up with the ‘Freedom’ paragraph, freedom doesn’t mean creativity, but creativity can mean freedom, depends how far are you ready to go. While freedom means exiting your comfort zone, creativity means expressing yourself to the point of stepping out of it, but not further. Creativity is living on the edge of freedom, but once you reach complete creative freedom, that means that you’ve done it and that you’ve succeeded. So come up with interesting post titles, make funny puns that are somehow connected to your topic, even play with your entire layout so it would attract audiences who came for the aesthetic, but stayed for the content.
In case you are more of a infographic type, here’s a template with the said keys, feel free to hang it above your work desk and use it as a type of motivator to write your own blog. Good luck!
Written by Petra Baranović
Sources:
https://www.positivityblog.com/start-successful-blog-today/