From the research made by The Holmes Report of Global top 250 PR firms based on submissions from almost 400 PR firms from across the world, we bring you results that list top 10 PR firms in 2017 and their fee income and year growth.
| 2016. | 2015. | Agency | Country | Fee income ($) 2016. | Fee income ($) 2015. | Growth |
| 1 | 1 | 1. Edelman | USA | 874,968,000 | 854,576,000 | 4.4% |
| 2 | 2 | 2. Weber Shandwick | USA | 825,000,000 | 775,000,000 | 6.5% |
| 3 | 3 | 3.FleishmanHillard | USA | 570,000,000 | 570,000,000 | 0.0% |
| 4 | 4 | 4. Ketchum | USA | 562,000,000 | 530,000,000 | 6.0% |
| 5 | 6 | 5. MSLGroup | France | 485,000,000 | 480,000,000 | 1.0% |
| 6 | 5 | 6. Burson-Marsteller | USA | 480,000,000 | 480,000,000 | 0.0% |
| 7 | 7 | 7. Hill+Knowlton Strategies | USA | 380,000,000 | 385,000,000 | -1.3% |
| 8 | 8 | 8. Ogilvy PR | USA | 361,000,000 | 347,000,000 | 4.0% |
| 9 | 9 | 9. BlueFocus | China | 268,675,634 | 244,814,558 | 8.8% |
| 10 | 10 | 10. Golin | USA | 247,000,000 | 227,000,000 | 7.9% |
If you ever want to check out their work, some global projects or maybe even join them, here are some details about our top 5 PR agencies in the world:
- MSLGroup is a PR agency based in France. It has 106 offices and more than 3000 employees in 40 countries, working with approximately 25% of the largest brands worldwide. MSL maintains a number of specialized units that work collaboratively with the rest of the MSL and Publicis global networks to provide high-level expertise in certain categories such as: strategic advisory and financial communications, sustainability and social purposes, events and experiential management, content, social and digital management.
On their official website you will find more details about their work and ways to contact them: https://mslgroup.com/about
- Ketchum is a US-based agency with the most number of Silver Anvils (PRSA awards) over its 90 years of service. It has remained on the top four spot over the last few years, boasting of 6% growth rate and serving several large brands around the world. Their work is distributed through all industries with focus on corporate, healthcare, food and beverage and technology industries. They offer their clients brand marketing, management consulting and corporate communications services.
To find out more about their work go to their official website: https://www.ketchum.com/
- FleishmanHillard is an agency founded in Missouri in 1946. It has rebranded and changed leaderships thrice over the years of its establishment and now has 111 offices in 30 countries. They offer their clients variety of practices to choose from: brand marketing, crisis management, media relations, public affairs, reputation management, research and analytics, social and innovation, strategic integration. And while they work in popular and steady sectors of PR industry such as food and beverage, corporate and healthcare, they are also covering sectors of constantly developing industries such as energy and utilities, manufacturing and industrials and technology.
If you want to apply for internship at creative FleishmanHillard or just find more details about their work click on the link to their official website: http://fleishmanhillard.com/
- Weber Shandwick is New-York based PR firm formed in 2001 by merging between Weber Group (1987), Shandwick International (1974) and BSMG (2001). It has grown 6.5% over the past year and now has presence in over 81 countries. Their work covers everything from business and consumer marketing, corporate and crisis communications and issues management, through financial communications and services and government relations to healthcare, technology, food and lifestyle marketing.
You can check out their many global projects on their official website: http://www.webershandwick.com/
- Edelman has remained unfazed on its top spot. An American firm founded by and named after Daniel Edelman and it is currently run by his son Richard Edelman. With more than 65 offices across the globe they are now employing almost 6,000 employees. Throughout 60 years of countinuous service and notable work Edelman has greatly contributed to high standards of PR practices. It handles some of the most popular names in the market including Starbucks, Microsoft, Dove, Adidas and Heineken offering them all the practices we listed in this article and more, such as branded entertainment, B2Bmarketing, multicultural engagement, data security and privacy, start-up development and talent services. Besides many expertises, they are also working in over 15 sector of industry from aerospace and defense, energy and transportation to life sciences and nonprofit marketing.
To find out more about number one PR firm in the world and their work you can check out their official website: https://www.edelman.com/
Written by:
Lucy F.
External sources & pictures:
https://pixabay.com/en/network-networking-earth-continents-2998887/
https://pixabay.com/en/miniature-miniature-figure-painter-1700629/
https://pixabay.com/en/technology-information-digital-2082642/
