To be a social media expert, except a social media account, you will need knowledge, practice and probably few certifications. The best way to learn is to follow YouTube tutorials and read articles on that topic from various social media platforms and other experts, but if you want to be a true expert, which will help you in your job, then you should equip yourself with these certifications.
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Facebook Blueprint
It is an online certification program about marketing on Instagram and Facebook. It consists of two certifications for two areas of expertise: Facebook Certified Planning Professional and Facebook Certified Buying Professional. In both areas there are two exams that you need to pass – Facebook Advertising Core Competencies and Facebook Certified Planning (or Buying) Professional. To become Facebook Blueprint certified expert you must pass exams with a minimum score of 700 in order to receive a digital badge. If you do not pass an exam, you must wait 30 days before retaking an exam and pay it again! Each exam costs 150$, so for two exams in one area it will be 300$. Also, your certificate lasts only for a year! If you do not want to pay, but you just want to learn, I advise you to check out this page: https://bit.ly/2eA80cw
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Hootsuite Academy
Hootsuite academy has six areas of expertise. They last forever and you do not have to pay again in case if you fail them. Hootsuite has the cheaper, middle and expensive options. The cheaper options are like Platform Certification (99$) and Social Marketing Certification (199$). The middle options are Social Selling Certification (299$) and Advanced Social Advertising (249$). But, you can also go for more expensive like Advanced Social Media Strategy Certification from Newhouse School (999$) and Social for Health Care Certification from Mayo Clinic (440$). These expensive programs are so expensive because Hootsuite has a partnership with Newhouse School and Mayo Clinic, and it was to be taught to be “one of a kind.” Also, if you don’t want to pay but to learn, you check out this from them: https://bit.ly/2sAlBWu
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Google AdWords
For this you need to pass the AdWords Fundamentals assessment and one of the additional advertising assessments – Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising. Both assessments last for a year, they are FREE and the passing score is 80%. The whole process of learning, study materials and getting certification is on Academy of Ads. Certifications are given when you pass one or more assessments that meet the qualifications.
Written by Valentina Zajec
Sources:
https://www.facebook.com/blueprint
https://adespresso.com/blog/facebook-blueprint-certification/
https://www.facebookblueprint.com/student/catalog#_=_
https://education.hootsuite.com/courses/platform-education-2018
https://support.google.com/partners/answer/3154326?hl=en
Photo:
https://pixabay.com/en/internet-technology-laptop-3254288/
https://www.digitalvidya.com/blog/get-facebook-blueprint-certified-optimize-your-facebook-marketing/
http://www.dmarketeer.com.sg/google-adwords-certification-course/
