Media list or adrema is the most important PR tool. It is a list that contains names, addresses and contacts of every media, journalists and reporters that you need to reach in order to get a good media coverage of your organization.
In addition, nowadays you need to include bloggers, freelancers, influencers and combine traditional and new media: print, online, portals, blogs, radio, television and social media.
Once you’re done with creating your media list, your work isn’t over. Media list should be verified at least once a month. Also, for every event you should create a special media list targeting audience for that special event.
Written by Maja Govorčinović
Sources:
https://www.filipvisic.com/par-savjeta-za-uspjesnije-pr-objave/
https://publicrelationssydney.com.au/tips-for-creating-an-excellent-media-list/
