One of the most famous brand in the world is Coca-Cola and everyone knows that. In fact only 1% Americans can’t recognize Coca-Cola bottle in the dark and that was in 1949, by now probably everyone can recognize it. You probably asked yourself how did Coca-Cola become so famous?
Most of you think that advertising is playing the main role here but thats not true. Well maybe now it is but at the beginning it was all about the bottle. Through years there were many different bottles and in 2015 contoured bottle celebrated 100 years. The first bottle was designed in 1915 by the Root Glass Company and it all began with the desire to protect brand Coca-Cola from competitors who copied their bottles.
Here is a short video of Coca-Cola bottle through years:
